About 10 years ago, I stumbled across a great piece of Warner’s advertising for Log Cabin Remedies contained in a somewhat obscure literary magazine called The Metropolitan. In the late 19th Century, Americans did not have the distraction of broadcast media, let alone online media. Accordingly, they spent considerable time actually reading print media. The included books, newspapers and magazines among others.
The Metropolitan was in the genre of the literary magazine, which featured short stories, history and poetry and, perhaps, some features rather than news. It appears to have been published in New York City and boasted a circulation of 500,000 copies per month. Even so, examples of the publication are hard to come by. I originally found a copy from January, 1888 which featured the Log Cabin Remedies ad. Until just recently, I assumed that it was unlikely I would ever see another issue. That is until I received an email from Eva.
Eva was kind enough to share a copy of the July, 1890 edition with me. She had acquired it as part of a group of ephemera items. I was delighted to find that the edition contained one of my favorite Warner ads featuring “An Anchor to Health”. I had seen this ad before, but did not know it had been published in The Metropolian:
Warner frequently used nautical themes in his advertising and this is one of the best. The issue also featured another ad for Warner’s Safe Yeast, although this was far less unique.
Certainly there are more issues of The Metropolitan floating around out there and undoubtedly they contain more great Warner’s Safe Cure ads. Hopefully, it won’t take another 10 years for me to find one.