One of the ways that H. H. Warner used to market his products and to make them household names was to appeal to American women. In the 1880’s, women were, for the most part, relegated to running the household and raising the children. Their civil rights did not include the right to vote or the right to sit on a jury. Consequently, an appeal to them meant an appeal to something that would assist in their daily work. That included cooking and baking. In 1887, Warner published the Warner’s Safe Cook Book.
Like most cookbooks, the Warner’s Safe Cook Book contained hundreds of pages of recipes broken down into categories that included Meat, Poultry, Fish, Vegetables and Desserts. Unlike most cookbooks, it yet another promotional publication designed to make Warner a household name.
The Cook Book promoted Safe Yeast in particular with the puzzling admonition “The Best Authority That Experience Can Command.” Like many Warner’s Safe premiums, the Cook Book was available by redeeming 10 pictures of the Safe from the Safe Yeast box along with postage.
The Cook Book contained all manner of recipes along with illustrations of kitchen utensils and other helpful hints.
Interestingly, the recipes were not formatted in the manner we expect to see today with a list of ingredients and measurements followed by preparation instructions. Rather, they seem to use a narrative format.
Judging by the number of Safe Cure Cook Books I have seen over the years, they must have been handed down one generation to the next. Cookbooks and recipes were not nearly as available as they are today and these books were probably used until they literally fell apart. Yet another way in which the Warner’s Safe brand name became part of the American household.