The Importance of Labels – Part 2

In most cases, labels add to the aesthetic value of bottles as well as to their monetary value. Labels give you a sense of seeing the product as it might have appeared to a potential buyer in the 19th Century. This is particularly true of Warner’s Safe Remedies, because they provide such great detail about the ailments the product was designed to alleviate.

Warner's Safe Cure Label

In the case of Warner’s Safe Kidney and Liver Cure, that included “Stone in Kidney & Bladder, Inflammation of Kidneys, Bladder & Liver, Catarrh of Bladder, Jaundice, Dropsy, Malaria, Female Weakness and Pain in Back”.  The Warner label is also colorful because it includes the trademark iron safe along with the names of all of the Warner’s Safe Remedies available for purchase.

The value of a label also turns on its condition. The above label is in virtually mint condition, which really adds to the character of the bottle.  However, like bottles, labels are not always mint. Often, portions of the label are missing or may have content stains that make the label unreadable.  If a label is less than 50%, I don’t think it adds much, if anything, to the value of the bottle. Indeed, I have heard some dealers say they would rather remove a bad label than keep it on the bottle. The same is probably true for labels in poor condition.

Warner's Animal Labeled

Although I am a bit biased, I would say that Warner’s Safe Remedies labels are a bit more interesting than your average patent medicine label. Perhaps it’s the wonderful graphic of the iron safe or the detail detailed claims of the maladies it was designed to cure. Whatever it is, well-preserved Warner labels add a unique flavor to the bottle.

WSCurePressburgLabels

Labelled Warner's Safe Cure Pint from Frankfurt in Emerald Green

Needless to say, labels on rare Warner’s are even more valuable. Above are examples of labels on a green Animal Cure, on a Pressburg Safe Cure and Safe Diabetes Cure and a rare apple green Frankfurt Safe Cure. Labels on these rare bottles are extremely hard to come by, especially in good condition. In short, the value of labels on Warner’s Safe Remedies defy any hard and fast rules. It is safe to say, however, that the better the condition and the more complete the label, the greater the value it adds to the bottle.

Dan Cowman Collection  Dan Cowman Collection

Indeed, there are some Warner’s collections, like Dan Cowman’s, Terry McMurray’s or Mike and Kathie Craig’s, that are built on labelled Warner’s and other labelled cures. While no one can quibble with some of the wonderful colors in which Safe Cures appear, shelves full of labelled Safe Cures make an amazing impression. One can only imagine walking into a drug store in the 1880’s and seeing boxes and labelled bottles of Safe Cure lining the shelves.

While the bulk of my Warner’s collection consists of unlabeled variants, I really treasure those nice labelled examples that I have. Labels simply add to the excitement and appeal of the bottle and…..in most cases…..the value.

 

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