In researching Warner’s Safe Cure and the advertising that invariably is connected with it, I occasionally come across period ads that make me chuckle. In this 1896 ad for Lundblades in the The Great Bend Weekly Tribune from Great Bend, Kansas (about 120 miles northwest of Wichita), you could pick up a bottle of Warner’s Safe Cure for the low, low price of 95 cents, rather than the MSRP of $1.25. Not a bad deal – 24% off. But, consider for a moment, the time value of money. $1.25 in 1896 would be the equivalent of about $36 in 2015 dollars. So, in today’s dollars, you would have saved about $9.00 on a bottle. Perhaps Lundblades claim of “Drugs – Cheaper Than Ever Known” is not so far-fetched.