Warner’s Safe Yeast – Advertising Sign Reproduction

Warner's Safe Yeast Reproduction

Warner’s Safe Cure and Safe Yeast never ceases to be a source of great advertising images. I first saw the above advertisement while searching an online database of the Library of Congress. Unfortunately, the image was so small, it could not be reproduced without being so pixelated as to be unrecognizable. Recently, however, this same image has been offered for sale as a reproduction and the image is large enough to allow it to be reproduced here.

A couple of observations. First, the theme of this advertisement is a common one among Warner’s ads – safety (good health) in the face of turbulent waters or stormy seas or rapids (kidney disease). It is also likely that the use of native Americans was designed to be iconic of nature and health, although in the late 19th Century that correlation may have been tenuous. Second, note that on the canoe, it says “Tippecanoe/The Best/Tonic Bitters”.  We know that the Tippecanoe brand was designed to replace Warner’s Safe Bitters and Tonic Bitters.  Indeed, although the early version of Tippecanoe bore the label “XXX Bitters”, the later version “The Best” removed the word “Bitters” from the label.  I mentioned this in my post back in May, 2008 (https://warnerssafeblog.wordpress.com/2008/05/09/warners-safe-cure-tippecanoe-bitters/).  This ad seems to muddy that distinction somewhat. Perhaps it’s best just to appreciate the imagery of the ad without trying to read too deeply.


One thought on “Warner’s Safe Yeast – Advertising Sign Reproduction

  1. The Observatory was used as a marketing centerpiece by Warner. His almanacs at the time ran essay contents and featured images of the Observatory. Swift used the Observatory to good end, and reportedly discovered six new comets and 900 nebulae.

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