Warner’s Safe Cure: The Native Gatherer Revisited

In April, 2008, I did a post on one of the trademarks of Warner’s Safe Cure, the Native Gatherer. This icon appeared early in Warner’s advertising campaign to highlight the fact that his remedies were the result of a combination of rare herbs gathered from distant lands. This symbol appeared on Warner’s  Safe Cure proprietary stamps and in early Warner’s almanacs. Recently, I found that the image was also used in newspaper ads placed by Warner in the early  1880’s. Below are a few of those  ads:

The first ad appeared in the Fort Wayne Sentinel on July 6, 1882 and the second in the Atlanta Constitution on November 22, 1881. Although the text of both ads differs slightly, the message is unmistakeable.  Warner’s Safe Cure is the key to good health.


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