Warner’s Safe Rheumatic Cure

Rheumatism is one of those nonspecific diseases that I have always associated with elderly people. Another way of saying aches and pains. Dorland’s Medical Dictionary (27th Ed.) defines it as:

[A]ny of a variety of disorders marked by inflammation, degeneration, or metabolic derangement of the connective tissue structures of the body, especially the joints and related structures, including muscles, bursae, tendons and fibrous tissue. It is attended by pain, stiffness, or limitation of motion of these parts. Rheumatism confined to the joints is classified as arthritis.

Like I said, aches and pains. Apparently, rheumatism concerned folks in the 19th Century enough that they were willing to part with their hard earned dollars for the promise of relief from any number of patent medicine proprietors, including H. H. Warner.

In the world of patent medicine, most illnesses were the result of some affliction of the blood or the kidneys. Rheumatism was no exception. In his 1888 Artist’s Album, Warner devoted an entire page to Rheumatism saying “RHEUMATISM IS A BLOOD DISORDER AND MUST BE REACHED THROUGH THE KIDNEYS IN THE BLOOD.” (See above). The ad goes on to attribute this so-called blood disorder to “an acid condition of the kidneys caused by bad stomach action, indigestion, and false action of the kidneys and liver in blood purification.” It finally promises relief through alternating use of Warner’s Safe Cure and Warner’s Rheumatic Cure.

On an interesting note, if you look at the bottom of the page, you will see a testimonial for Rheumatic Cure attributed to Mrs. Carrie D. T. Swift of East Avenue, Rochester, NY. I suspect that she was the wife of Professor Lewis Swift, the astronomer who ran the Warner Observatory. Certainly, Mrs. Swift would have been motivated to support the products of her husband’s benefactor.

Warner’s Safe Rheumatic Cure was also the subject on one of Warner’s early trade cards depicting a poor soul with both feet bandaged and elevated and being attended by a lovely Victorian woman with Cure in hand. This card has no written pitch save that depicted on the box of Safe Rheumatic Cure on the lower right hand corner of the card. Obviously, the message of the card was thought to be self-expanatory.

The label on the bottles also offered relief from Sciatica, Lumbago and Gout. Indeed, most people associate the use of foot bandages as indicative of gout rather than rheumatism. The Rheumatic Cure must have been a good seller, because it migrated to most of Warner’s foreign offices including London, Frankfurt, Dundein and Melbourne. For whatever reason, the Toronto (3-Cities) and Pressburg Offices did not issue a Rheumatic Cure. As with most of the Warner’s Safe Cures, regulation gave rise to the use of “Remedy” rather than “Cure,” although the claims remained largely the same.

The Rise and Fall of the Warner Empire: The Warner’s Safe Remedies Co. (Part VIII)

Warner’s slide into insolvency was hastened by the Panic of 1893, which some historians compare to the Great Depression of the late 1920′s and 1930′s. However, the fact of the matter is that H. H. Warner was the architect of his own misfortune. His once great patent medicine empire could not support the weight of his wildly speculative investments and ever diminishing interest in managing his once great enterprise. His collapse surprised many, who had seen him as favorite son of Rochester. Indeed, in December, 1887, he had been elected as president of the newly formed Rochester Chamber of Commerce. Ironically, Warner’s inaugeral address to the organization highlighted the importance of reinvestment of capital to promote business growth. The Chamber later selected Warner as their Man of the Year over a lesser known camera maker named George Eastman. Clearly, the Kodak would never last.

 By 1893, however, Warner’s successes were ancient history. The British directors of the H. H. Warner & Co. Ltd. voted that his stock should be forfieted as a penalty for his mismanagement. With his last valuable asset stripped away, Warner filed for bankruptcy and spent the remaining years of his life attempting to regain his business prominence. Although he was out as the owner of the company, it continued to exist without him. Atwater reports that the American branch of the company was sold to Rochester businessmen, J. J. DeMay and S. B. Keaner, who moved it back to Rochester to occupy the Duffy Malt Whiskey warehouse and it survived on an ever diminishing scale until the mid-1940′s.

Under the management of DeMay and Keaner, the company produced remedies under the name Warner’s Safe Remedies Company, which included a Diabetes Remedy, Rheumatic Remedy, Kidney & Liver Remedy, Acute Rheumatic Compound, Compound: A Diuretic, Nervine and Sedative.  As Seeliger reports, these bottles had the same embossing with different labels to designate the specific contents. An approach similar to that used with the H. H. Warner & Co. Ltd. bottles in Melbourne. The Safe Remedies Co. bottles generally appear as amber, aqua and clear variants, although a select few may have color variations that make them more valuable.

From its beginning in 1879, Warner’s Safe Remedies had been a dramatic success growing almost exponentially and spreading out to the four corners of the globe. Perhaps in the end, its rapid success with Warner at the helm was its undoing. Perhaps he began to believe that everything he invested in was bound to produce the riches he had become accustomed to. Whatever the reason, by 1893, Warner’s intuitive skills for investing and marketing failed him. The star that had burned so brilliantly was burning itself out. Although Warner would live another 30 years, he would live them in the shadow of his former successes.