Warner’s Safe Cure: Artist’s Album (1888) – Part II

The Artist’s Album features some terrific graphics of both the Warner product line and its spurious claims. It is perhaps appropriate to start at the beginning with Safe Cure. It harkens back to the business that made Warner his first millions, the fireproof safe business. He modestly proclaims that he was “formerly the largest Safe dealer in the world” and provides the reader with a list of his available products.

Warner then moves on to another one of his original line of cures, his Diabetes Cure.  He distinguishes the two types of diabetes, insipid and sweet and notes the symtoms. However, he noted that the Diabetes Cure should not be used for kidney ailments, use only Safe Cure.

Next was the Rheumatic Cure, which also was supposed to be taken in concert with Safe Cure and Safe Pills. The claim promises that the “most obstinate rheumatic disorders disappear” if the treatment is maintained long enough to produce effects. I am not sure how long, “long enough” is, but I would venture a guess that it is more than one bottle. It is also worth noting that one of the testimonials accompanying this portion of the Album is from Mrs. Carrie D. T. Swift of East Avenue in Rochester.  One might surmise that she was the wife of Warner’s chief astronomer, Lewis Swift. Nothing like a little family support.

The next featured standard cure was the Nervine, which Warner sold to those whose nerves were too frayed to produce a good night’s sleep.

This represents the first portion of the Artist’s Album and the bulk of Warner’s original line of cures. The remainder of the Album deals with other Warner remedies including his Log Cabin Remedies and his Tippecanoe Bitters. I will feature the remaining portions in a future post. Thanks again to Jon Moran for the images.

Warner’s Safe Cure: A Chronology

I thought I would take a shot at creating a time line that summaries the significant events in the existence of the Warner’s Safe Cure Company and its founder, H. H. Warner. I’m sure that I will miss something and welcome any suggestions. This will likely be a work in progress, but here goes:

• 1842    Hulbert Harrington Warner born near Syracuse, New York in a small town called Warners, which was named after his grandfather, Seth, who had moved there in 1807 from Stockbridge, Massachusetts.

• 1864     Warner marries Martha L. Keeney, a prominent young woman from Skaneateles, New York. Like Warner, she was born in 1842, but died suddenly in 1871. The marriage produced no children. 

 

• 1865    Warner avoided service in the Union Army in the Civil War. He moved to Ann Arbor, Michigan where he and a partner were engaged in the stove and hardware business.

• 1870     Returned to New York and settled in Rochester as a dealer in fire and burglar proof safes. He was a dealer for the predecessor of the Mosler Safe Company of Cincinnati, Ohio. (See New York Daily Graphic, May 10, 1888; Rochester Union & Advertiser, April 27, 1883).

• 1872     Warner marries Emily Olive Stoddard (born 1847 in Michigan). It appears that this second marriage produced one child, a daughter, Maud. It also appears that Emily predeceased Warner.

• 1879     Following his recovery from Bright’s Disease, Warner purchases the rights to Dr. Charles Craig’s Kidney Cure and promptly begins to market it as Warner’s Safe Kidney & Liver Cure. In addition, he offers four other products: Safe Pills, Safe Nervine,  Safe Bitters and Safe Diabetes Cure. The company operates initially out of a building on Exhange Street in downtown Rochester.

• 1879     Warner is introduced to “Doctor” Lewis Swift, who was by vocation a partner in a hardware store and by avocation an astronomer who has discovered several comets. It was rumored that Swift was leaving Rochester, because he believed his talents were not sufficiently appreciated.

• 1882     Warner opens his Toronto Office and offers his cures in the 3-Cities bottles.

• 1883     Warner opens his London Office and begins offering his cures in a spectacular array of colored bottles.

• 1883     The Warner Observatory is completed and fitted out by January at a cost to Warner of $100,000. It boasts a 16″ telescope that was 22 feet long donated by the citizens of Rochester. It becomes a focal point of much of Warner’s advertising.

• 1884     The Warner’s Safe Remedies Building is opened on Warner’s 42nd birthday in January on St. Paul’s Avenue in Rochester. The iron front building was also marketed as the Warner’s Safe Yeast Building and in its eight stories housed Warner’s manufacturing, shipping and marketing operations. The fascade is graced with the monograms “W” and fitted out with first class details. The building remains today as the last vestige of Warner’s patent medicine empire.

 

• 1885     Warner adds his Safe Rheumatic Cure, Animal Cure and Safe Throatine to his product line. In addition, he introduces his Tippecanoe Bitters in two grades, “The Best” and “XXX” and phases out his Safe Bitters.

• 1887     Warner introduces his Log Cabin Remedies line of products, which included Log Cabin Sarsaparilla, Log Cabin Hops & Buchu Remedy, Log Cabin Cough and Consumption Remedy, Log Cabin Extract, Log Cabin Rose Cream, Log Cabin Hair Tonic, Log Cabin Plasters and Log Cabin Liver Pills.

 

• 1887     Warner opens his Frankfurt, Germany and Melbourne, Australia Office expanding his patent medicine empire onto three continents.

• 1888     Warner delivers his inaugeral address as president of the Rochester Chamber of Commerce in January.  Warner had been elected president in 1887 winning out over George Eastman, the owner of a little known camera company. Warner is perhaps at the peak of his prosperity with business failure and bankruptcy looming on the horizon.

• 1888     Warner opens his Pressburg, Hungary Office, which remains open only two years. Bottles from the Pressburg Office are particularly prized by collectors because of their rarity.

 

• 1891     Warner opens his Kreuzlingen, Switzerland and Dundein, New Zealand Offices. No Warner bottles embossed Kreuzlingen have ever surfaced. The bottles from the Dundein Office have become known as 4-Cities bottles because they bear the names of four of Warner’s offices at the time: Rochester, London, Toronto and Melbourne.

• 1893     In what would become known as the Panic of 1893, the American securities market crashed in February. Warner was overextended and when his creditors began to call his loans, he scrambled to raise cash. Warner’s longtime business partner, Arthur G. Yates, was unable to cover all of Warner’s debt. Warner was left to travel the country trying to offer his shares in H. H. Warner & Co. Ltd. as collateral for his debts. While some creditors accepted the shares, others did not, and Warner was forced into bankruptcy  on May 8. He lost his mansion on East Avenue, his Observatory, his yacht, his retreat on Warner Island in the St. Lawrence River and, most importantly, his reputation.

 

• 1917     Christina de Martinez Warner (born 1878 in Mexico) was never officially married to  Warner, but apparently resided with him and served as an officer to the Nuera Remedy Company in Minneapolis in the 1930′s to early 1940′s. She resided at his address of 1311 Blaisdell Avenue in Minneapolis between 1917 and 1948.

• 1923     Warner dies in Minneapolis having never regained the economic prominence he enjoyed when the the Warner’s Safe Remedies Company was at its peak. To his credit, he never quit trying to reestablish his former renown. Warner is buried next to his first wife, Martha, in her family’s plot at Lakeview Cemetary in Skaneateles, New York.

• 1929     The Warner Mansion on East Avenue in Rochester is razed to make way for a parking lot.

Warner’s Safe Rheumatic Cure

Rheumatism is one of those nonspecific diseases that I have always associated with elderly people. Another way of saying aches and pains. Dorland’s Medical Dictionary (27th Ed.) defines it as:

[A]ny of a variety of disorders marked by inflammation, degeneration, or metabolic derangement of the connective tissue structures of the body, especially the joints and related structures, including muscles, bursae, tendons and fibrous tissue. It is attended by pain, stiffness, or limitation of motion of these parts. Rheumatism confined to the joints is classified as arthritis.

Like I said, aches and pains. Apparently, rheumatism concerned folks in the 19th Century enough that they were willing to part with their hard earned dollars for the promise of relief from any number of patent medicine proprietors, including H. H. Warner.

In the world of patent medicine, most illnesses were the result of some affliction of the blood or the kidneys. Rheumatism was no exception. In his 1888 Artist’s Album, Warner devoted an entire page to Rheumatism saying “RHEUMATISM IS A BLOOD DISORDER AND MUST BE REACHED THROUGH THE KIDNEYS IN THE BLOOD.” (See above). The ad goes on to attribute this so-called blood disorder to “an acid condition of the kidneys caused by bad stomach action, indigestion, and false action of the kidneys and liver in blood purification.” It finally promises relief through alternating use of Warner’s Safe Cure and Warner’s Rheumatic Cure.

On an interesting note, if you look at the bottom of the page, you will see a testimonial for Rheumatic Cure attributed to Mrs. Carrie D. T. Swift of East Avenue, Rochester, NY. I suspect that she was the wife of Professor Lewis Swift, the astronomer who ran the Warner Observatory. Certainly, Mrs. Swift would have been motivated to support the products of her husband’s benefactor.

Warner’s Safe Rheumatic Cure was also the subject on one of Warner’s early trade cards depicting a poor soul with both feet bandaged and elevated and being attended by a lovely Victorian woman with Cure in hand. This card has no written pitch save that depicted on the box of Safe Rheumatic Cure on the lower right hand corner of the card. Obviously, the message of the card was thought to be self-expanatory.

The label on the bottles also offered relief from Sciatica, Lumbago and Gout. Indeed, most people associate the use of foot bandages as indicative of gout rather than rheumatism. The Rheumatic Cure must have been a good seller, because it migrated to most of Warner’s foreign offices including London, Frankfurt, Dundein and Melbourne. For whatever reason, the Toronto (3-Cities) and Pressburg Offices did not issue a Rheumatic Cure. As with most of the Warner’s Safe Cures, regulation gave rise to the use of “Remedy” rather than “Cure,” although the claims remained largely the same.

The Warner Observatory – Part II

The Warner Observatory was perhaps H. H. Warner’s most visible contribution to Rochester, with the possible exception of his Safe Cure Building on St. Paul Street. While Warner no doubt possessed a philanthropic streak, it would have been out of character for him not to have had a marketing angle as well. At one level, that angle was to imbue the scientifically bereft field of patent medicine with legitimacy based on the science of astronomy. The interesting part is that Warner was no more a medical doctor than Swift was a degreed astronomer, but their partnership served the needs of both.

In his article, Atwater notes that the Warner Observatory tapped into the Victorian fascination with comets and the publicity associated with them. Combined with the prestige apparently associated with Dr. Swift, the Observatory was destined to attract favorable attention.

Ever the salesman, Warner left nothing to chance. He featured his Observatory in his advertising, including a tradecard depicting two children using a Safe Yeast container as a telescope, and on the back cover of the 1885 Safe Cure Almanac. He offered annual prizes of $200 in gold to any American astronomer who discovered a new comet or parts of meteorites found on earth that contained organic material and $50 for any meteorite seen falling during the current year. He also offer a $200 prize for an essay entitled “Comets, Their Composition, Purpose  and Effect on Earth.” It is reported that Warner had paid out $1600 in prize money by 1883.

During the decade that the Warner Observatory was in operation, Dr. Swift is credited with the discovery of six new comets and 900 nebulae. Ultimately, the Observatory became a victim of the financial setbacks which doomed Warner’s Safe Remedies business. The above photo shows the Observatory in its declining years. LIke the Warner Mansion, the Observatory succumbed to the wrecking ball in 1929.

The Warner Observatory – Part I

There is little doubt that Warner’s ability to market his product accounts for his great success. He missed few opportunities to pitch his Safe Remedies to the public and to cloke them with the air of legitimacy. Perhaps one of his successful efforts in that regard was his sponsorship of the Warner Observatory and its principal scientist, Dr. Lewis Swift (pictured above). Warner was introduced to Dr. Swift prior to launching his patent medicine line in 1879. Dr. Swift had won gold medals from the Imperial Academy of Sciences in Vienna for his discovery of comets. Feeling that his astronomical efforts were not appreciated in Rochester, Dr. Swift was ready to pack it in and move west to Colorado when Warner intervened.

Dr. Swift or “Professor” Swift, as he became known, was born in 1820 in Clarkson, New York. Handicapped by a childhood accident, Swift devoted his time to the study of astronomy. It appears that his titles were honorary and not the result of the award of any advanced degrees. Indeed, he was an astronomer by avocation only and the operator of a hardware store vocationally. However, his sightings of previously undiscovered comets elevated his reputation and enabled him to give lectures. His notoriety allowed him to begin the process of raising money for an observatory in Rochester.

Warner assured the “famous comet finder” that if Swift could raise the money to purchase a large telescope, Warner would furnish a place to put it. The original estimate for construction of the Observatory was $20,000. Dr. Swift was able to fulfill his part of the bargain and a 16-inch refractor telescope was ordered from Alvan Clark & Son in Massachusetts. Ultimately, the Observatory cost Warner $100,000 and was constructed of white Lockport sandstone and appointed with rare native hardwoods. The plans for the Observatory also called for an astronomical library, astronomical equipment and a residential space for Dr. Swift and his family.

But what did Warner get for his investment? More to come.