Warner’s Safe Cure: Artist’s Album (1888) – Part I

If you have been following this blog for even a short amount of time, you have undoubtedly come to the conclusion that collecting Warner’s Safe Cures extends beyond just the bottles. Warners collectors are blessed with an enormous array of advertising paper and other ephemera produced by one of the great proprietary medicine companies of  the late 19th and early 20th centuries. H. H. Warner missed few, if any, opportunities to plaster the reading public with his brand, whether by almanacs, newspaper ads, posters, cookbooks or puzzles and games. This list is extensive.

Having said that, the question becomes which examples of his advertising best informs us of the enterprise. By my way of thinking, his almanacs and other publications give us one of the most complete pictures of his pitch to an American public desperate to cope with disease in an age where real, medically competent physicians were indeed rare. Among his publications, one of the best has to be his Artist’s Albums. I say “albums,” because there were actually two. While one of the two is distinctly more rare than the other, both are terrific examples of his marketing. The version with Santa Claus going down the chimney (above) is the more common of the two, while the version with the boy sitting on the log (below) is rare.

Unlike other Warner’s Safe publications that were printed by Mensing & Stecher, the Artists’ Albums were printed by Cosack & Company of Buffalo, New York. The back cover of both albums featured a box of Log Cabin Sarsaparilla.

Apart from the terrific graphics, the Artists’ Albums feature the most comprehensive catalog of the Warner’s Safe Cure inventory as it existed in 1888. The featured products included Safe Cure, Rheumatic Cure, Diabetes Cure, Nervine, Tippecanoe – The Best, Asthma Cure, Safe Pills, Benton Hair Grower, Animal Cure, Log Cabin Sarsaparilla, Log Cabin Hops & Buchu Remedy, Log Cabin Cough & Consumption Remedy, Log Cabin Hair Tonic, Log Cabin Extract, Log Cabin Plaster, Log Cabin Rose Cream, Log Cabin Liver Pills and Safe Yeast.  Each of the products was discussed and a facsimile of the package was included. The next part of this post will feature some of those articles.

The Artists’ Albums were issued at about the time that Warner’s medicine empire reached its peak. Over the period of the next five years, Warner went from proprietary medicine mogul to financial collapse and public humiliation. These publications provide us with a glimpse of the types of products pitched to our great grandparents.

Special thanks to Jon Moran for reminding me of the uniqueness of the Artist’s Album and providing me with scans of its contents.

Warner’s Log Cabin Remedies (Part II)

Warner’s Log Cabin Remedies consisted of an entire line of products designed to appeal to that portion of the American market that had embraced the nation’s pioneering spirit as a virtue. The Log Cabin Remedies only existed for five years and were phased out in 1892 when the company was sold to British investors.

During their short lifetime, the Log Cabin Remedies offered consumers relief from almost every known malady. All of the bottles are rated from Good to Rare by Warner’s collectors and those with labels add a premium to the value. By far, the most difficult to find is the Scalpine, which appeared with both a Scalpine label and a Hair Tonic label at various times. On the other end of the spectrum, the Extracts and the Sarsparillas are the most frequently found. The Log Cabin Remedies were as follows:

HOPS & BUCHU REMEDY – (Large Size)  – promised to cure dyspepsia (indigestion) and disorders of the stomach, flatulence, pain after eating, liver cough, constipation, vertigo, sick headache, dizziness, bad taste in the morning or coated tongue, hot and dry mouth, pain in the left breast, palpitation of the heart, irritability, vexation of the mind, lump like feeling in the throat after eating, belching wind, sore stomach, heartburn, irregularity of the bowels, etc.

SARSPARILLA – (Large Size) – promised to cure all blood disorders, scrofula, kings evil, salt rheum, erysipelas, humors of all kinds, scald head, general debility, malaria, ulcers, chronic catarrh, rheumatism, neuralgia, syphlitic and mercural boils, pimples, pain in the back, dizziness, constipation, congestion, liver torpidity, biliousness, tired feelings, skin eruptions, female irregularities, dyspepsia, indigestion, liver complaints, common kidney derangements, dropsy, etc.

SCALPINE – (Large Size) – would remedy all scalp disorders, dandruff, itching, humors, scald head, ring worms, checks the falling out of hair and increases growth, softens harsh brittle hair, restores gloss, stimulates hair growth, and prevents baldness, prevents premature grey hair.

[NOTE: Remember, Warner was also marketing Benton's Hair Grower, which would seem to be a product that offers similar hair-related promises.]

COUGH & CONSUMPTION - (Small & Large Size) – promised to cure consumption, coughs, colds, lung troubles, after effects of pneumonia, bronchitis, pleurisy, and all diseases leading up to consumption, dependent upon the congestion or inflamed condition of the mucuous membranes of the throat and air passages.

EXTRACT – (Small & Large Size) – was intended to remedy rheumatism, neuralgia, burns, scalds, sprains, bruises, insect bites, chapped hands, chilblains, pain in back, lungs, sides, and limbs, swollen or stiff joints, contracted tendons, inflamed breasts, corns, toothaches, sunburn, face aches, sore throat, mumps, frost bites, stings, curry sores, etc.

[NOTE: I had to find out what "chilblains" and "curry sores" were. Chilblains are defined as "inflammation of the hands and feet caused by exposure to cold and moisture." Unfortunately, or perhaps fortunately, the definition of curry sores is lost to history.]

ROSE CREAM – promised to cure catarrh, rose cold, hay fever, influenza, cold in head, sniffles, deafness, discharges from throat, nose and head.

PLASTERS – were intended for rheumatism, chronic aches and pains, backache, sore and tender bowels and congestion of the stomach, liver, lungs and kidneys.

With a line of products like the Log Cabin Remedies, it’s hard to imagine that you would need any other products. For H. H. Warner, however, the Log Cabin Remedies merely complimented his Safe Cure line. It’s impossible to say whether any of the Log Cabin Remedies attracted customers that would otherwise have purchased products in the Safe Cure line, but, given the fact that both income streams enriched Warner, the question is academic.

Federation of Historical Bottle Collectors Expo 2008 in York, Pennsylvania

Beautiful weather and a really nice show, what more could you ask for? Okay, a few showers, but otherwise delightful for August. Better yet, the Warner’s Safe Cures, Tippecanoes and Log Cabin Remedies were here for the picking during the dealers set-up and early admission. Many of us who worked on the Great Warner’s Safe Cure Exhibit  (“GWSCE”) in 2001 in Rochester, including Jack Stecher, Dave Kyle, Andy Lange and Bob Sheffield had a chance to catch-up. Andy was the clear winner as far as rare Warner’s on his sales table, including two London samples, a strap sided London Compound, a half-pint aqua London Safe Cure, two Pressburg Safe Cures (Green and Aqua), a labelled  olive London Diabetes Cure (perhaps one-of-a-kind), two Frankfurt half pint Nervines (in amber and green), a Frankfurt Diabetes Cure, a grass green Rochester Diabetes Remedy and two labelled Log Cabin Remedies with the orginal boxes. Seldom will you see so many bottles on the Warner A-List in one place, at one time. Nice work Andy!

When I was not drooling over Andy’s selection, I did manage to make it around the rest of the show. From Jack Stecher I got one of the original Safe Cure Almanacs from 1879-1880 and the London Almanac from 1888-1889. I have never seen either of these almanacs for sale before and neither had Jack. They had been in Dave Kyle’s collection.

In addition to the GWSCE, the show included folks from down under, who brought some of their Warner’s along. Wayne and Lorna Humphries from New Zealand came with Andy as well as James and Sandy Bell from Australia. Needless to say, they get the award for the longest journey. Perhaps the best thing was that there were Warner’s at almost every level from that for the beginning collector to that for the most seasoned collector. In addition to a host of Rochester Kidney & Liver Cures, Safe Remedies Company bottles and Kidney & Liver Remedies, I saw three Safe Bitters, four Animal Cures (including a light amber London, an olive London and an amber 3 Cities),  and a slug plate Rochester half-pint Nervine. In addition to the Safe Almanacs, Jack brought along so other go-withs, including vintage photos of the Warner Mansion and the Warner Observatory, several Benton’s Hair Growers and several stereoscope slides of Warner Island.

This Expo was a delight. Thanks to the Federation for a wonderful job.

Warner’s Safe Remedies: Benton’s Hair Grower

At some time prior to 1888, Warner acquired the exclusive rights to a product called Benton’s Hair Grower. Unlike his Safe Cures, Tippecanoe and Log Cabin products that appeared in bottles with distinct embossing, Benton’s Hair Grower was packaged in a small, short clear bottle with a wide mouth. The contents of the bottle, which the 1888 Artist’s Album characterized as “a gelatinous substance” looks like a cream colored parafin. And yet, despite the understated appearance, its advertising had that characteristic Warner panache.

According to Warner, Benton’s Hair Grower had been on the market for many years with “hosts of friends” in every section of the Union. The advertising provided the potential user with a timetable of what he (or perhaps she) could expect from the product. Benton’s would remove dandruff (6-14 days), stop hair falling out (14-30 days), start a growth of hair (30-60 days), grow hair 3-6 inches (6 – 12 months), restore hair to original color ( 3 – 6 months), grow hair in 75 out of 100 cases no matter how long bald. In addition, this wonder of medicine was “free from Mineral or Vegetable Poisons” (whatever that means). The package appears to have a “before” and “after” picture as a motivator.

Benton’s was offered in three strengths: single for $1.00, double for $2.00 and triple for $3.00. For those customers cursed with “very tough and hard” skin, the double or triple strength was suggested. Through the courtesy of Jack Stecher, I acquired the above bottle of Benton’s; however, it does not have a label or box, so I cannot tell whether it is the single, double or triple strength. It is unclear how long Warner marketed Benton’s Hair Grower, although one would suspect that it would have competed for the same customers to whom he was trying to sell his Log Cabin Scalpine and Hair Tonic.